Wi-Fi sensing-as-a-service has raced from theory to revenue-generating reality at warp speed. This week Wi-Fi sensing leader Cognitive Systems reached another impressive milestone: 37 ISPs are currently offering Cognitive’s WiFi Motion services to subscribers. The Canadian company is the undisputed leader of this relatively new growth segment within the Wi-Fi industry.
Only two years ago Wi-Fi sensing – meaning extracting motion information from changes in Wi-Fi signals around the home and elsewhere – was a promising innovation looking for real-world use cases and deployment opportunities. So promising was the technology that sensing leader Cognitive Systems won multiple awards including a couple of coveted Wi-Fi NOW Awards in 2018.
Wi-Fi sensing is for security – and for retention, says Taj Manku
Fast forward to today and Wi-Fi sensing leader Cognitive Systems is delivering revenue-generating motion-sensing services to 37 home broadband ISPs all over the world. Telcos and cablecos using Cognitive’s platform stretch from Atlantic Broadband in the US to fibre operator J:Com of Japan. More than a revenue generator, Cognitive’s WiFi Motion is a retention tool for service providers. And it’s highly effective on both counts, says Cognitive CEO Taj Manku.
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